DF Retro EX: Xbox One Reveal Revisited – Is 'TVTVTV' As Bad As You Remember?




Continuing our look back at noted console reveals, Rich Leadbetter, John Linneman and Alex Battaglia tackle one of the biggest reveal disasters of all-time. Join the team as they return to May 2013 to revisit the unveiling of the Xbox One, the full debut of Kinect 2.0, the bizarre emphasis on watching TV, the baffling lack of game content and so much more.

Subscribe for more Digital Foundry: http://bit.ly/DFSubscribe

Join the DF Patreon, support the team more directly and get pristine quality video downloads of everything we do: https://www.digitalfoundry.net

source

49 thoughts on “DF Retro EX: Xbox One Reveal Revisited – Is 'TVTVTV' As Bad As You Remember?

  • June 29, 2020 at 5:45 am
    Permalink

    people who think don mattrick was the only issue are just looking at it surface level lmao

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    The funny thing looking at this now years past, they weren't actually wrong with the direction the industry was gonna go hahah

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    Watching this just goes to show how much Phil Spencer and co have turned things around. There’s no denying that the initial Xbox One launch hurt the brand and that has stuck with them to a certain extent throughout this generation, but Spencer has done a phenomenal job of bringing Xbox back from the verge of joining Windows Phone on Microsoft’s “dead and buried” scrap heap.

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    It always amazed me how big businesses can do something so right and then fail so hard at the next step. It goes for Sony and Nintendo too.

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    They lied so much, I’m glad I went with the PS4, didn’t think I’d care for the exclusives but honestly they ended up being some of my favorite games.

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    Looking at the Xbox One reveal trailers and they’re eerily similar to their Xbox Series X “gameplay” event that showcased how Microsoft doesn’t know what the definition of ”gameplay” is.

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    You guys should do a video about Microsoft's E3 presentation after this reveal

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    "Andrew Willson is immortal, feeds off the life blood of FIFA's ultimate team." I fell out of my chair LMAO

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    You could see the train derailing even in the last two years of 360. First party software moved from core games to Kinect fluff. Rare were making avatars! MS just had such a grip on that gen it slid by, but yeah, this showing shone a bright light on just how far the leadership had changed from the days of the og Xbox and launch of 360.

    On the other side, after a terrible launch, the PS3 was offering first party gold, and had visibly course corrected. The success of the PS4 felt inevitable.

    Nice to see both companies in a great lane this time out. 🙂

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    Watching the reveal of the console… this brings back some good memories of the shit storm that was created from that day forward. Good times.

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    If the current gen taught us anything it’s that people care more about good games than they do about consoles with gimmicky bells and whistles

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    Microsoft did to many mistakes during that time in which did hurt them. They shouldn't of forced the kinect to the system first off. Plus they shouldn't of been focusing on Tv,Tv,TV. Second Don Patrick was A idiot. They also shouldn't of relied on just going digital. They did have a pretty good starting line up of games and that snap option was something kinda cool in a way. Voice commands with the kinect was ok. But it was how they shown the system and didnt just present that good. Glad Phil turned things around and listens to gamers and fans more. So I'm sure Microsoft learned alot from the mistakes from the xbox one.

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    as a massive xbox fan…. I couldnt believe what I was watching at hearing when it was all announced.
    Im actually surprised Don Matric wasnt booed.
    Most I got from it was…. heres your new tv box, look at the stuff you can watch…. it sees you when you come into the room…. you can talk to it.
    i guess if you feel like it you could play games waiting for MORE TV!!!!
    Thank god for phil

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    Don Mattrick alone was the reason Sony outsold in this generation, it's unbelievable what a mess

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    I forgot how bad this reveal was. How could they not know that the success or failure of a console reveal rests almost solely on the games shown. This just makes me respect the PS5 reveal more.

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    Hope you guys also look at their horrible E3 following this reveal. Telling people to buy the 360 if they don't want always online DRM and the demos running on higher spec PCs, leading to several XBO games having to be downgraded at launch.

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    Side note: are you guys excited about the discount dollar tree Avengers… wao, rumors say Crystal Dynamics based the characters models on bad cosplayers… but that's merely speculation

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    Fun fact: I worked for Xbox at that time I was in one of those buildings right next to the pavilion that they had the reveal in. Even we were left speechless and shaking our heads.

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    This was the biggest fuck up in console history where millions of loyal xbox fans were pissed off and switched to playstation.
    And with all the money MS has,their presentations still sucked.

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    What was Microsoft's reasoning for sacrificing CUs on the APU for eSRAM? Was it useful for running apps? They obviously weren't that concerned about gaming performance.

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    I avoided this reveal for so long and I'm a big Xbox fan.

    Oh boy, thank god I have these three to watch this.

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    That was single handedly the worst console reveal of all time, even topping the sega saturns reveal.

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    The Microsoft UI design language says interacting with a large screen device is like how you would interact with a mobile device. This is because the distance you are from the screen and the size of the screen is comparable to holding a small screen in front of your face. Using a thumb on a smart phone or a controller on a TV won't have the same accuracy as a mouse when sitting at a PC. Windows universal apps on a large screen scale up text and on screen elements to make them similar to how they look on mobile devices.

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    The PS3 was the hardware that Netflix was used the most on back then, so I think Microsoft said "Hey, we can have Netflix too, and regular TV too." and everyone said "But what about games?"

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    It was a very bad reveal. However, from Microsoft's perspective, it was the culmination of what they had been working for, for over 20 years at that point, dating back to the 1990s. MS has always had this vision of families consuming their digital music, movies and TV through a central "box"… Hence, Xbox… Under the Microsoft ecosystem. The Zune, Windows Phone and other failures were all leading up to the Xbox reveal and were right in line with their overall vision, ironically. So, yes, it failed, but again, this is the grand vision MS had been working toward for decades. The irony is some of the things they wanted to the Xbox one to do eventually did become reality… Just not the way they wanted e.g. Streaming services, online DRM, etc. Now, under Phil Spencer, they're approaching the future in a very different way that is more consumer-friendly than Sony, with Gamepass, free upgrades to XBSX games, etc. So, they learned their lessons and are going to continue on from there…

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    Jesus this is worse than I remembered. I hope Don Mattrick never touches anything to do with games again.

    Reply
  • June 29, 2020 at 5:45 am
    Permalink

    This reminds me of the "Xbox abridged" and "PS4 abridged" videos. They're friggin funny summaries of the console announcements.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Translate »